Our Approach | Power DIgital

There are many service providers out there, and prices vary greatly.

Our focus is on helping SMEs (Small and Medium Sized Enterprises), with an emphasis on helping small businesses in particular. Why? Because they are the underdogs, and they are the ones who are likely to be out distanced by the bigger spenders online, the movers and shakers who have far deeper pockets and numerous resources at their disposal.

The beauty about the internet is that technology is constantly being developed that’s a fraction of the price that big guys are paying, and equally as good. In theory, that means a smaller business can compete online by having access to the best resources, the most up to date technology, and marketing wizardry (or science, as it’s more often referred to in online marketing).

We can help you get to where you want to go.

There are far too many SMEs suffering from the following:

* Out of date website, with just basic level information, infrequently updated, seriously lacking in content

* Social media that shows itself to not be very social, a Twitter account with just a few followers and infrequent tweets, a Facebook page with questionable likes that aren’t engaged in what you do, a Linked In profile that barely fits what you’re about, a total lack of cohesion with your various social profiles, virtually no ability to monitor what your company or your competitors are up to

* Lack of usable and valuable analytics, a lack of basic understanding on what to do with them

* Newsletters that rarely get opened, an email database that’s rapidly decaying

* Inability to work on mobile devices, or very limited mobile functionality

* Poor call to action, poor marketing, and lack of a strong and consistent brand identity online

* Virtually no online and offline integration

If this is the kind of territory you’re heading towards, then there’s little doubt that your online presence will be disappointing. Let us help you set this straight.