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Recent Blogs

Is modern marketing broken or just going through a major upgrade? April 24, 2018
Developing capabilities in-house March 12, 2018
10 useful small businesses references for digital marketing March 12, 2018
The best marketing masterclass ever by a one of a kind genius March 9, 2018
Digital Marketing for small businesses is often hard March 1, 2018
Ten digital marketing devilish sins for a smaller business February 28, 2018
Motion graphics videos, in just a minute! January 19, 2015
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Smart Insights blog

Global social media statistics research summary 2024
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research ….. The post Global social media statistics research summary 2024 appeared first on Smart Insights.
How to structure an effective campaign plan to win more customers
What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE growth system visual. ….. The post How to structure an effective campaign plan to win more customers appeared […]
Creating an integrated marketing strategy with the RACE Framework
Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure ….. The post Creating an integrated marketing strategy with the RACE Framework appeared first on […]
10 reasons you need a digital marketing strategy in 2024
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track... The post 10 reasons you need a digital marketing strategy in 2024 appeared first on Smart […]
How effective is your digital media?
Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and ….. The post How effective is your digital media? appeared first on Smart Insights.

The Digital Marketing Podcast

Efficiency, Effectiveness and Wellbeing
Today's episode is something a bit different. We create loads of content around SEO, AI, tips and tools, latest news, and loads of other technical topics, but how often do we take a step back and look at our wellbeing? Is sitting at your desk for a 9 hours a day helping you be the […]
Daniel Rowles, Ciaran Rogers and Louise Crossley
The State of SEO in 2024
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know […]
Daniel Rowles, Ciaran Rogers and Louise Crossley
Level Up Your Marketing With These Design Hacks
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. […]
Daniel Rowles, Ciaran Rogers and Louise Crossley

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