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The sixty seconds explainer video
There’s an exciting video format sweeping the internet, it’s the one minute motion graphics video, also sometimes referred to as the explainer video. It may be a few seconds shorter or longer, but its intentions are clear. Create something highly watchable, compelling, visually arresting, make it shareable and fun, and use it to promote your brand/products/services without sounding too corporate and salesy.
The secret lies in making it easy to digest, fun to view, and saying something useful and a little different. The worst thing you can do is turn it into a boring one minute corporate video that has a voice over narrator only talking about your product messages.
The best thing that can happen is that your one minute video goes viral, and you can end up with thousands, or hundreds of thousands and in some rarer cases even millions of views and fans.
Get ready, get set, and go, it’s time to delve into 60 second videos.