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Recent Blogs

Is modern marketing broken or just going through a major upgrade? April 24, 2018
Developing capabilities in-house March 12, 2018
10 useful small businesses references for digital marketing March 12, 2018
The best marketing masterclass ever by a one of a kind genius March 9, 2018
Digital Marketing for small businesses is often hard March 1, 2018
Ten digital marketing devilish sins for a smaller business February 28, 2018
Motion graphics videos, in just a minute! January 19, 2015
Evolution of the desk workspace January 19, 2015

Smart Insights blog

10 reasons you need a digital marketing strategy in 2024
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you're on track... The post 10 reasons you need a digital marketing strategy in 2024 appeared first on Smart […]
How effective is your digital media?
Audit your digital media effectiveness to build stronger campaigns and an efficient marketing funnel Reviewing your use of digital media is a crucial starting point for creating or optimizing your digital marketing strategy. But how do you tune in and ….. The post How effective is your digital media? appeared first on Smart Insights.
What is always-on marketing?
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in ….. The post What is always-on marketing? appeared first on Smart Insights.
2024 essential digital marketing tools [Infographic]
Use our updated digital marketing tools infographic to audit the types of marketing technology you use As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, ….. The post 2024 essential digital marketing tools [Infographic] appeared first on Smart Insights.
The Content Distribution Matrix [#infographic]
Introducing a new tool to help marketers review and improve the best options for promoting content If you’re a regular reader of Smart Insights, it’s likely you’ve seen - or even better, used - our Content Marketing Matrix developed with ….. The post The Content Distribution Matrix [#infographic] appeared first on Smart Insights.

The Digital Marketing Podcast

The State of SEO in 2024
The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know […]
Daniel Rowles, Ciaran Rogers and Louise Crossley
Level Up Your Marketing With These Design Hacks
In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. […]
Daniel Rowles, Ciaran Rogers and Louise Crossley
Perfect Your AI Prompts With This Technique
It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs […]
Daniel Rowles, Ciaran Rogers and Louise Crossley

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