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This is the best marketing class ever by Mr. Steve Jobs
Ok, maybe one of the best, but who else can deliver such marketing wisdom in a few minutes, and you just know it was completely right for Apple.
Take a look at this video, then ask yourself is your marketing sharing your core values:
If this makes sense, then you’re on the right track. If not, then you really need to think a lot harder about your marketing and what you want to get out of it.
Marketing always needs to communicate your core values, otherwise it’s most likely sales puffery for the sake of it, hoping it will generate sales, but who knows.
If it communicates your core values, then it is always useful, and it becomes a case of finding where your customers are and ensuring how best to engage with them.
Always start any marketing activity with a clear idea of what your core values are.