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Digital Marketing Masterclass for Small Businesses (DMM-SB101)
Join us for this exciting one or two-day masterclass that covers the fundamentals of digital marketing for small businesses. This course is specifically designed to help small business better understand and fully exploit digital marketing opportunities.
Who’s it for?
Whether you’re a single-person operator, or you run a small business with around 50+ staff, this course will help you to better understand your digital marketing options when running a small business, and how to grow your business.
You may or may not already have a dedicated marketing person, or be working with a marketing consultant/agency, either way, there are fundamental aspects of digital marketing in 2018/19 that you will need to more fully comprehend in order to gain the most benefit for your small business.
What does it cover?
This intensive day will cover 12 different modules, plus you will ALSO receive FREE one-year’s unlimited access to our online learning materials that this course is based on.
The following 12 modules will be covered during the day:
1) Introduction to digital marketing, what’s different for a small business
2) Taking your business online, what you need and what good looks like
3) How to improve your digital presence
4) How to improve your content marketing
5) How to improve your social media
6) How to improve your email/CRM
7) How to improve your search marketing
8) How to improve your user experience
9) How to improve your customer acquisition
10) How to improve using your digital analytics
11) How to improve your e-commerce
12) Gain a better understanding of Digital Models
We also offer a Day 2 for those who wish to put these into practice, whereby you will role-play a fictitious business or choose your own business, and work through the challenges and opportunities that digital provides. Day 2 is not required and entirely optional.
Upcoming dates:
2018
Please note 2018 dates are no longer available. We will be providing these courses from 2019.
2019
14th Feb 2019 (Two days with 15th Feb. workshop)
PRICING:
1 Day (either course or workshop) = £450 (This includes VAT at 20% – net price £375 )
Early bird discount = £390 (This includes VAT at 20% – net price £325 )
Combined Day 1 and Day 2 = £800 (This includes VAT at 20% – net price £667 )
Early bird combined Day 1 and Day 2 discount = £700 (This includes VAT at 20% – net price £583 )
All prices include VAT (taken by Eventbrite and paid directly to the tax man)
VAT receipt provided by Eventbrite.
Additional discounts are available for multiple bookings.
You can also book directly with us, please contact us: info@pwrdigital.com
About the trainer
Jeremy Spiller
Jeremy is a trainer and speaker with 23 years of experience working in the digital sector at senior management level, both client side and within agencies.
He is a visiting Lecturer and Professor at multiple Universities and Business Schools globally. Jeremy has wide experience in training businesses at all levels and in specific topics related to digital marketing and sales.
He is highly experienced in training and mentoring many businesses and brands at all levels including small to medium sized business and entrepreneurs, to build sales and awareness online.
Jeremy is passionate about training, sharing knowledge and improving the expertise of students worldwide. He is often invited to be the keynote speaker at events around the world and has recently spoken at events at New York, Las Vegas, Moscow, and London and for brands such as Oracle, IBM and Adobe.
Areas of Expertise
• Planning
• Strategy
• Ecommerce
• Change Management
• Measurement and Analytics
• Web development
• Email Marketing
• Online PR
• Business development • Search engine optimisation (SEO)
• Paid search (PPC),
• Social Media Marketing (SMM)
• Content Marketing
• User Experience (UX)
• Display Advertising
• Mobile Marketing
• Social Selling
• Speaking and training
Visiting Professorships/Lecturer/Mentor/Consultant:
Jeremy works with and teaches for some of the most respected business schools and brands in the world. This includes MBA modules on digital marketing, transformation, strategy, sales and innovation. These organisations and schools include:
• Hult
• Rutgers
• Westminster University
• Stockholm School of Economics
• EDHEC
• CIIM Cyprus
• ICE Malta
• Microsoft
• Google
• IBM
• Jumeirah Group
• Johnson & Johnson
• Eli Lilly
• KBC
• Synchrony
• Lloyds Bank
• John Lewis
Adjunct Professor, EDHEC Business School
January 2017 to the Present
EDHEC Business School is a leading French graduate business school and one of the Grande École of France which specialises in business and management. EDHEC Business School has 3 campuses: Lille, Nice and Paris
Senior Trainer, Econsultancy
May 2009 to the Present
With offices in London, New York and Singapore, Econsultancy delivers courses world-wide to the public and to corporate clients.
European Masterclass Trainer and Mentor for Google
June 2017 to the Present
As part of the Google Digital Academy and with AVADO, Jeremy delivers a series of Google Masterclasses to large corporations throughout Europe. The purpose of the Google Digital Academy is to build the skills and capabilities businesses need to stay ahead in the rapidly changing digital world and transform the way their people and businesses operate.
Senior Trainer and Mentor, Digital Marketing Institute (DMI)
January 2011 to the Present
The DMI is now one of the leading training organisations globally providing courses and accreditations for multiple partners and corporate clients.
Non-Executive Director Wired Sussex
January 2009 to the Present
Wired Sussex is an organisation of around 3000 members and works with them to support the development of a successful regional digital cluster in a region that has the highest density of digital businesses in the UK.
Adjunct Professor, Hult Business School
July 2011 to March 2017
Hult International Business School is a private global business school with campus locations in San Francisco, London, New York City, Dubai, Boston, and Shanghai.
CEO and Founder, White Hat Media
April 2003 to May 2016
White Hat Media helped businesses and organisations significantly improve sales from increased website traffic. This was done through a range of services and expertise in online marketing for our clients to achieve a significant return on spend. Clients included The NHS, Hitachi, The Gym Group, Cells4Life and more than 40 other businesses and brands throughout Europe.
Other information
Jeremy has been quoted in or written articles for The Sunday Times, .net magazine, New Media Age, The Essential Business Guide and many other publications and websites
About the course developer
Alex Shaida
Alex is a highly experience creative person and a seasoned marketer. He has worked across numerous brands, been a producer on two independent movies, and developed an animation series for global distribution.
Alex has been working in providing digital marketing training and advisory services in Europe and across APAC for over the past ten years, and has worked for digital training companies such as Director of Training for Avado APAC, based out of Singapore.
In 2017, he was a Senior Consultant in Ecommerce and Digital Marketing in Hong Kong.
He joined ClickZ Asia in 2014 to help set up a training business and helped to develop the brand in the market, and previously working at Econsultancy for six years, including serving as regional VP for Asia.
Prior to this, Alex was Ecommerce head for two UK ecommerce companies, and also worked in public relations for clients.
Alex is based in the UK.
Mark Davidson - Senior IT Director
“I worked with Alex for several years. His encyclopedic knowledge of digital and E-commerce marketing was a great asset during the company’s early growth. An articulate and professional individual, Alex combines a wealth of technical digital marketing expertise with a strong and unflappable work ethic. A great team player, Alex is a pleasure to work with.”
Saleem Jumabhoy Coach, Digital Marketing Trainer
‘He has led different efforts in helping Western companies understand the digital environment in Asia and thus helping them develop a better understanding of what it takes to do business here. At the same time, he has worked on enhancing the corporate training capabilities that Econsultancy offers for marketers in Asia wanting to learn more about digital. Alex is someone who is inspiring yet humble. Knowledgeable yet constantly seeking knowledge. An internationalist with a strong EQ.’
Peter Abraham, co-founder We Are Crank
‘Alex is a real asset to anyone driving a business with a digital focus in the UK or Asia region.’
Location address:
Luminous House
300 S Row
Milton Keynes
MK9 2FR
Tel: 01908 933716
What you will get
You will receive one or two days of face-to-face training at our offices in Milton Keynes.
You will receive a workbook on the day as well as training notes (printed)
You will receive full unlimited access to our eLearning program (online) for one year, including updates. Try out our eLearning program now, go to UDEMY https://www.udemy.com/digital-marketing-masterclass-for-small-businesses/ and enter the COUPON code TRYITOUTFOR10 and you should be able to access the entire course for under $10. This will get you acquainted with some of the material we will cover, and we’re happy to deduct this cost from the face-to-face training should you join up.
You will receive 30 minutes of FREE digital marketing consultation following the course by email/phone (note this will expire after six weeks)
INCLUDED on the DAY:
Coffee/tea & biscuits
Sandwich lunch is provided. There are a selection of restaurants within one minute’s walk if you prefer to eat out. Lunch break approx. 50 minutes. Popular nearby eateries within a minute’s walk include Subway, Zizzi, Nando’s, Banana Tree, Turtle Bay, Gourmet Burger Kitchen and more.
Please note that parking is available but not included (please contacts us for details)
Milton Keynes train station is 2 minutes away by taxi or around a ten minute walk. There is also a regular bus service that stops nearby.
The eLearning course (included FREE)
Here’s a small taste of our online course that’s included when you sign up for the one or two day F2F course (please note the online course will be available to you after you attend the F2F course).
Check availability and book
Register interest (receive info pack)
To download a copy of the course brochure, please go to:
If you’d like this course to be held at your offices, we will be happy to arrange this for you.
Please note that for us to run this course at your offices, we require a minimum of 8 participants (or equivalent fee). We usually recommend no less than four people to run a group workshop. For smaller numbers, it’s advisable to arrange this as one-to-one mentoring. Contact us for more information.
We generally base our prices on the equivalent of the public course costs, and add travel expenses.
Discounts are available for multiple bookings over a period of time.
For longer distance travel, there may also be a travel time charge that’s incurred, please ask.
Email: info@pwrdigital.com or alex (at) pwrdigital.com